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AmazonGoの記事

Amazon Go, jobs and business:r000017002106 | PARAFT [パラフト]

2017.02.03

AmazonGoの記事2017.02.03

One clickworld

Amazon Go, jobs and business

keyword: AmazonGo cashier information security innovation

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Physical retail is undergoing a huge transformation with hybrid technology platforms and the launch of Amazon Go. We try to understand what Amazon Go means for jobs and business.

2017.02.03 文章 / Shivani Gopalkrishna

Redefining the store concept

In 1999 with the launch of its “1 click” technology Amazon transformed the way we shop online. 2017 could be another landmark year for Amazon as it aspires to revolutionize the way we shop in the real world through Amazon Go - its “just walk out” concept store with no checkouts.

As the captivating video released by Amazon shows, with only the Amazon app on a smartphone, people can enter the store and just walk out with things they want, paying for the items through their Amazon account. The pioneering technology that makes this work is a hybrid platform (similar to one in a self-driving car) where deep learning algorithms, sensor fusion and computer vision interact to track individuals and products in the store, and charge them for what they have picked up.

How will Amazon Go impact jobs?

Several trends that already exist in the U.S. labor market will be accelerated. The U.S Bureau of Labor Statistics’ data predicting the percent change in jobs in the decade from 2014 to 2024, offers an insightful guide to what jobs will be in demand in 2024 (graph above).

What the data tells us:
1. Cashier jobs increase by merely 1.9%, much lower than the average increase for all jobs at 6.5%. This is despite an increase in the U.S. population, and despite cashier jobs being the point of entry for many low skilled people.
2. What will become increasingly important are the management, analysis and application of big data that is generated from these advanced technological platforms. As the graph above shows, scientists, mathematicians, statisticians, and market research analysts, all professionals with strong data analysis skills will have great job prospects. The percent increase in all these professions from 2014-2024 is double or even triple the average for all jobs.

Impact on business

出典:Freepik

As many tech experts point out by disrupting the retail industry Amazon’s bold and highly innovative store model will spur business and technological innovations. These would include:
1. New ways of marketing: There are already platforms that can capture real time analytics of people shopping in physical stores, allowing retailers to analyze customers’ shopping patters and how they make decisions. Amazon Go’s use of this technology will spur further developments and applications and transform the analytics of physical retail.
2. New store model: Many experts believe that Amazon plans on selling its store platform as part of the range of products on Amazon Web Services. This would enable Amazon to develop a large network of “intelligent retail units”, enabling it to control and mange vast amounts of consumer data. For consumers, the proliferation of this store model will transform the way we shop, interact with technology and absorb information.
3. Business innovation: Whether Amazon G

WRITER

Contributor

Shivani Gopalkrishna

Amazon Go for the consumer is a time saving, novel store. For the retailer it is a resourceful method to collect consumer data. There maybe challenges in the actual execution and scaling of this store model, but for a start, the boldness of the very idea itself is a challenge to the paradigm.

ー 「生きる」と「働く」を もっと楽しく。
Amazon Go, jobs and business:r000017002106 | PARAFT [パラフト]

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