Amazon Go, jobs and business
2017.02.03 文章 ／ Shivani Gopalkrishna
Redefining the store concept
As the captivating video released by Amazon shows, with only the Amazon app on a smartphone, people can enter the store and just walk out with things they want, paying for the items through their Amazon account. The pioneering technology that makes this work is a hybrid platform (similar to one in a self-driving car) where deep learning algorithms, sensor fusion and computer vision interact to track individuals and products in the store, and charge them for what they have picked up.
How will Amazon Go impact jobs?
What the data tells us:
1. Cashier jobs increase by merely 1.9%, much lower than the average increase for all jobs at 6.5%. This is despite an increase in the U.S. population, and despite cashier jobs being the point of entry for many low skilled people.
2. What will become increasingly important are the management, analysis and application of big data that is generated from these advanced technological platforms. As the graph above shows, scientists, mathematicians, statisticians, and market research analysts, all professionals with strong data analysis skills will have great job prospects. The percent increase in all these professions from 2014-2024 is double or even triple the average for all jobs.
Impact on business
1. New ways of marketing: There are already platforms that can capture real time analytics of people shopping in physical stores, allowing retailers to analyze customers’ shopping patters and how they make decisions. Amazon Go’s use of this technology will spur further developments and applications and transform the analytics of physical retail.
2. New store model: Many experts believe that Amazon plans on selling its store platform as part of the range of products on Amazon Web Services. This would enable Amazon to develop a large network of “intelligent retail units”, enabling it to control and mange vast amounts of consumer data. For consumers, the proliferation of this store model will transform the way we shop, interact with technology and absorb information.
3. Business innovation: Whether Amazon G
Amazon Go for the consumer is a time saving, novel store. For the retailer it is a resourceful method to collect consumer data. There maybe challenges in the actual execution and scaling of this store model, but for a start, the boldness of the very idea itself is a challenge to the paradigm.